Chico's FAS partnered recently with fabric, Inc. and Bounteous to assist in its digital-first transformation journey. The multi-touchpoint partnership will accelerate the retailer's digital architecture growth towards its goal of building out a "Connected Commerce" platform. Connected Commerce is an omnichannel engagement that offers customers a seamless, personalized integration of in-person and digital experiences.
"We live in a digital-first world, and in continuing to modernize our consumer experience, we are thrilled to debut this collaborative alliance with fabric and Bounteous," says Jay Topper, Chief Digital Officer of Chico's FAS. "This is a three-way partnership that will pay dividends within our digital and customer-first pillars for years to come. We have complete belief in both fabric's platform and Bounteous as a transformative partner to help us achieve new heights in our commerce channels, service channels and general Connected Commerce strategy."
With over 40% of all Chico's FAS purchases made online, the retailer has invested substantially over the past two years in transforming its business model to establish a digital ecosystem that delivers a modern commerce experience and meets the consumer's ever-evolving needs.
Says Jen Spofford, EVP, Managing Director at Bounteous, "True digital transformation requires more than just technology and we're delighted that Chico's FAS is committed to evolving its processes and empowering its teams to enable flexibility in selecting and implementing the right tools to deliver a best-in-breed customer experience."
Ben Pressley, Chief Revenue Officer for fabric, adds, "The fabric platform will enable the word ‘yes’ to be used up and down the Chico's FAS org. Yes to the exact look and feel; yes to merchandising experiments; yes to lower TCO; yes to unconstrained growth and scalability; and yes to a modern and enduring experience. We're thrilled that the fabric platform's open and modular microservice design will serve as the technology enabler for Chico's FAS ‘connected commerce’ strategy."
In addition to consumer-facing improvements, this collaborative partnership will also bring intelligence and efficiency to post-sale customer service functions. This allows Chico's FAS to collect and harness insights from the entire commerce journey, to elevate product, marketing, experiences and operations, ultimately enhancing customer conversion, retention and loyalty.
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