The UK’s leading brand partnerships agency has been appointed by insurance giant Aviva to build an engaging and intuitive loyalty platform for its 2.5 million customers.
Cherry London, whose client list boasts O2, Visa and Johnston Press, will be supporting the development of ‘Aviva Advantages,’ Aviva’s newly launched loyalty programme, by creating strategic partnerships with some of the UK’s leading brands to offer everyday exclusive offers and experiences to Aviva’s customers.
Tamara Gillan....