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Chase is encouraging customers to reach for their Chase card when holiday shopping with three promotions tied to its Ultimate Rewards loyalty program. “With the 2010 Ultimate Rewards Holiday promotion, we are rewarding customers both when they’re earning rewards while shopping as well as when they’re redeeming rewards points for merchandise,” a Chase spokesperson tells Marketing Daily. “Last year was the first year of Ultimate Rewards platform and the holiday promotion was much smaller in scale. The 2010....

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