Chase announced Monday a partnership with Facebook to power the finance company’s inaugural “Community Giving” campaign, which will allocate a total of $5 million to small, local nonprofits voted on by Facebook members.
The campaign takes the form of—you guessed it—a Facebook Platform application, in which members can choose their favorite of more than 500,000 nonprofits. Naturally, then, they’re encouraged to use the hallowed “social graph” to encourage their friends to do so as well.
The winner gets $1 million in a grand-prize announcement slated for February 1; five runners-up get $100,000 apiece, and then the entire top 100 receives $25,000 apiece. There’s an advisory board consisting of celebrities and Chase execs, as well as Facebook vice president of communications Elliot Schrage.
The publicity effort for Community Giving, which ...