The struggle to manage marketing and communications programs across different channels, a challenge that has persisted for decades, is still one of the main challenges facing marketers today, according to the 2012 Marketing Executive Survey from ClickSquared, Boston, Mass., and The Relevancy Group, Spring Lake, N.J.
According to the research, 74 percent of the more than 400 marketers surveyed indicated they would like to use a cross-channel campaign management suite -- a clear indication that they're searching for a better way to....