PHOENIX, Feb. 3, 2011—THE WORLD’S BIGGEST HOTEL FAMILY(SM) invites members of its free loyalty program Best Western Rewards® to help celebrate the brand’s 65th birthday and the launch of three descriptors—BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® – in North America. The 65-day event begins Feb. 6 and runs until April 11, and gives Best Western Rewards members several opportunities to stay, earn and win.
Register at www.bestwestern.com/spring (the site will be live on....