The needs and desires of most consumers are changing, and Cathay Pacific Airways is among the brands seeking to offer a relevant customer experience. In an effort to reflect this evolution, Cathay Pacific has announced a number of changes to the Marco Polo Club, the airline’s exclusive loyalty program that offers a host of valuable benefits to frequent flyers.
Cathay Pacific, Hong Kong’s largest airline and the occupier of Hong Kong International’s main hub, will enhance the popular loyalty program by offering the type of....