CashStar Names Ben Kaplan President and CEO

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that Ben Kaplan has been named president and chief executive officer. 

“Since joining CashStar, Ben has rapidly made a significant and positive impact on the company,” commented Steven Boal, founder and chairman of CashStar. “It became clear quite quickly that his abilities to drive both innovation and operational excellence make him exactly the right person for the role of president and CEO.  I’m excited he is leading CashStar and look forward to great success.”

In addition to his role as president and CEO, Kaplan remains a member of the company’s Board of Directors, to which he was appointed in August when he joined CashStar as chief operating officer. He brings more than 20 years of experience to his role, serving most recently as chief operating officer at Cartera Commerce, a leading provider of card-linked marketing solutions for merchants, banks, and loyalty programs. He has also held senior operations, marketing and product roles at KNOVA Software, North Systems, Broadbase and Commerce One.

“Since joining CashStar, I have seen firsthand how our innovative solutions and commitment to customer success deliver tremendous value to our clients and partners,” added Kaplan. “We are at an exciting point in the company’s evolution, and are well positioned to take advantage of the rapid shift to mobile and the convergence of gifting, offers, loyalty programs, and payments. With the incredibly talented team at CashStar, I am confident that we will continue to grow, innovate and change the way the world thinks about digital gifting.”

About CashStar, Inc.
CashStar is the leading provider of omnichannel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail

Kate Thermansen
fama PR

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