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Since its launch two years ago, Casey’s Rewards has surpassed 5 million members. The program provides Casey’s guests the ability to earn points on everyday purchases and redeem them for Casey’s Cash, fuel discounts, or a donation to a local school of their choice.
“The number of guests who have joined our program demonstrates that if you’re shopping at Casey’s, you should be earning points with Casey’s Rewards – and we are thrilled with our guests’ response,” said Darren Rebelez, CEO and President, Casey’s. “Thank you to our store leaders and team members who engage with our guests every day to keep Casey’s Rewards top-of-mind and build true loyalty through serving our guests.”
The loyalty program is uniquely delivered through Casey’s top-rated mobile app. In addition to earning points, guests can take advantage of program benefits like special offers and bonus points, and free pizza rewards. Members earn points on every order, plus they can use their phone number to earn points in-store and at the pump.
“Casey’s Rewards is a digital-first program, which adds to its accessibility and the quality of our member data,” said Art Sebastian Vice President, Digital Experiences, Casey’s. “Our members are highly engaged – about half of our members shop using Rewards in our stores every month – providing us with information and feedback that enables us to further personalize their experience. We are leveraging our marketing technology capabilities to ensure we make every interaction with our guests as relevant as possible.”
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