Cynthia Smith, SVP & Director, Bank Card Products and Services Zions Bancorporation and Kelly Passey, EVP, Access Development originally presented a report on Zions Cash Rewards at Card Forum & Expo 2009. Hanifin Loyalty was able to have a more in depth discussion of the program following the conference and is pleased to share this Case Study of a very impressive merchant funded rewards program.
Zions Cash Rewards is unique in that it centers its value proposition on an extensive brick and mortar network of everyday spend merchants....