As the digital age dawns, customer loyalty is becoming more and more essential to companies, especially those with tangible products. While every company worries about meeting the needs of customers in a changing digital landscape, many are starting to lean more on their loyalty programs to drive retention.
This provides an interesting conundrum, as executives begin to question if customers prefer their traditional ways of business or seek a new and innovative approach that adapts to the changing times. This leads businesses to try....