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Carlson Marketing and Welcome Real-time announced today an agreement to launch an innovative loyalty offering in Australia. The offering, Carlson Marketing Point of Sale Rewards, enables customers to redeem points for purchases and helps credit and debit card issuers to deliver personalised offers at the point of sale. It provides banks and retailers with a unique opportunity to increase spend and brand loyalty at a lower cost and to gather valuable information about their customers. When partnered with Carlson Marketing’s market....

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