Top 10 Autos for Customer Brand Loyalty
Ford Motor Company vehicles accounted for six of the top 10 autos for customer brand loyalty in the US according to a Q2 2009 auto-industry analysis from Experian Automotive.
According to the quarterly study, Ford Fusion (62.4%), Ford Edge (57.9%) and Ford Five-Hundred (56%) had the highest percentages of owners who returned to buy a Ford vehicle, while the Ford Freestyle (51.9%) was fifth, the Ford Escape (49.4%) ranked seventh, and the Ford Focus (47.57%) placed ninth.
Other top-finishing vehicles include the Toyota Prius (52%) in fourth place, the Chevrolet Impala (51.7%) in sixth place, the Toyota Camry (47.8%) at #8 and the Toyota Corolla (47.56%) at #10.
“Brand loyalty is ...