TPCO Holding Corp. announced the launch of its first-ever integrated loyalty program, Caliva CLUB, now in beta with caliva.com customers. Based on record online customer transaction growth of +141%1 and an omnichannel platform that covers more than 50% of California today, Caliva, The Parent Company's direct-to-consumer platform, is piloting its new loyalty program via the brand's delivery channel. The launch, which is a key strategic driver for The Parent Company's broader digital innovation push, aims to enhance the....

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