Activity across all demographic segments is up, except for the Affluent segment, which remained flat at 96% participation. Participation by Millennials (age 18-25) spiked to 86.5%, up 11% since last measured in 2007 to represent the fastest growing demographic. Women and Seniors nudged up slightly, and consumers in French Quebec measured for the first time at 92.4% participation.Loyalty marketing programs recognize and reward the best customers of a business. COLLOQUY’s study of loyalty perceptions examined trends in six consumer....