But the poll also reveals that two-thirds admit to holding back due to concerns about the validity of green claims (67 per cent), the perception that green products cost more (66 per cent), and the difficulty finding green products (59 per cent). Against this backdrop, AIR MILES has introduced the My Planet program (www.airmiles.ca/myplanet), an engaging new initiative designed to inspire and enable its over 9.5 million active AIR MILES Collectors to make more environmentally sustainable choices in their everyday lives through green rewards, information and an online community.