You’d be far stretched in life to find someone who didn’t want to be rewarded. The feeling of being valued and wanted is an emotion that we all hold dear and strive to achieve. For a number of years now, retailers around the world have been playing on this basic human emotion and have been driving customer retention and sales by creating loyalty programmes.
However retailers aren’t getting it right all the time. In fact, most current loyalty programmes are short-sighted in their approach, offering basic ‘points means....