It is a convergence of automobiles and digital solutions.
Next month, auto dealers and marketers from across the country will gather at Autocon 2014, to be held at the Aria Resort & Casino in Las Vegas, Nevada. Marketing platform company Driving Loyalty will start the engine of its newly announced B2B and B2C Social Marketing Initiative at Autocon.
Driving Loyalty is an auto organization that uses an automated database-marketing platform to help auto dealers build customer relationships through digital initiatives. The Grand Prix of auto dealer events, Autocon 2014 will feature speakers from a number of successful dealerships.
“The real world experiences and advice that these speakers provide represent a unique advantage over the typical vendor sessions hosted at competing auto industry conferences,” Scott Davis, President and Founder of Driving Loyalty, said in a release. “I expect to be able to listen and learn as much as I will presume to teach. They share our focus on customer relationship-based selling and the power of networking. As a result, it is the perfect place to launch our B2C Social Marketing Initiative that adds Social Media to our email, Direct Mail, PURL’s and outbound Call Centers to leverage established relationships for our auto dealer clients with their customers.”
Driving Loyalty’s B2B Social Marketing Initiative allows companies access to vendor partners to leverage resources and increase ROI for dealer clients.
While Driving Loyalty is unveiling its program, auto dealers in attendance hope to see much more. At the event, attendees will learn from auto industry insiders about next generation sales and services, and vendor technology solutions that power dealerships. What’s more, Autocon 2014 will feature educational sessions on 15 different categories from advertising to digital marketing, and much more.