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What do phone charging stations have to do with customer loyalty?
It’s an interesting question, and Loyalty360 asked Anthony D'Eramo, Vice President of Sales for Brightbox, for the answer.
Brightbox is a B2B kiosk technology and advertising company that provides a highly secure smartphone charging station, known as the Brightbox.
Can you talk about how Brightbox phone charging stations help build customer loyalty?
D’Eramo: Brightbox helps to build customer loyalty by connecting venues and brands with consumers through a highly desired amenity—a secure smartphone recharging station. In the Age of Mobile, customers constantly need both connectivity and mobile power. Smartphone charging stations are the 21st century drinking fountains for thirsty smartphone-wielding consumers. Venues and brands are increasing loyalty by providing a complimentary service, which enhances customer experience.
What is the key connective loyalty tissue here with phone charging stations?
D’Eramo: The key connective loyalty tissue is goodwill. Complimentary smartphone recharging engenders goodwill for brands and venues. Brightbox enables venues and brands to then leverage the intimate experience of mobile recharging into follow-on dialogues with consumers.
How do phone charging stations improve the customer experience?
D’Eramo: When a phone “dies” or even “could die,” users experience disconnection, disruption, distress, and dissipation. Without connectivity and power, users cannot stay in contact with family and friends, and cannot research products or use mobile apps. In a five-month 2017 survey in North American retail locations, Brightbox learned that:
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