Can Macy’s reinvent itself effectively and in time to recapture lost brand loyalty to this iconic company?
Macy’s officials are on a mission to reinvent their loyalty marketing strategy as outlined in a recently Loyalty360 article.
Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s in recent years.
Macy’s held a critical Investor Meeting on June 6, accompanied by a specific....