DENVER, Colo. — Nov. 10, 2009 — Less than half of all U.S. companies use their customer database to drive marketing strategy, according to The State of the Customer Database, 2008, from Forrester Research. Those that do are most likely using “old-school” segmentation and versioning, which can take weeks or even months to process and implement. Meanwhile, RSR research shows that nearly 60 percent of retail promotions regularly reduce margins disproportionately to generated revenues. It’s clear that marketers....