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It’s always interesting to see how customer loyalty is viewed in other parts of the world.
The Turkey-based Ketchup Agency recently released its Ketchup Loyalty Research 2017 and Altan Bulur, the company’s chief communications officer, talked to Loyalty360 about the revealing results.
What was your biggest takeaway from the research?
Bulur: We’ve been conducting the loyalty research for three years in Turkey and this year we examined over 150 loyalty programs that are currently active in Turkey from various....
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