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Keeping track of customers’ changing behaviors is essential to loyalty in the hospitality industry. For example, a new survey released by Cambria Hotels shows that business travelers’ behaviors when traveling for work have changed. The once-iconic practice of literally drinking a nightcap, or after-work cocktail, is no longer the norm.
More than 70 percent of those surveyed believe the nightcap has evolved. Business travelers have recalibrated their definition of the nightcap to include health-and-wellness or spa products that help them celebrate a day well-spent. The survey also found that close to 50 percent of business travelers are drinking less alcohol than they used to when traveling for business. Travelers still value a nighttime ritual with nearly 85 percent agreeing they would like to enjoy a “modern nightcap” during their hotel stay at the end of the day.
Cambria Nightcap Program
In response to this emerging trend, Cambria Hotels has launched a new program at select hotels to provide guests with two new ways to enjoy a personalized capstone to their day:
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