Ryan Hill, Director of Customer Experience for Caesars Entertainment, gave multiple presentations at Customer Expo 2018, each of which told his brand’s story and offered insight into the many ways companies can cultivate loyalty while adapting to change.
“You’re probably familiar with our flagship brand, Casaers Palace,” he said. “We’re a lot bigger than that.” Indeed, the famous casino hotel has massive brand recognition, but Caesars Entertainment has over 50 hotels, and the company has....