When it comes to convenience stores, there is an opportunity for loyalty marketers, according to research released by General Mills Convenience & Foodservice.
The research respondents include 348 convenience store food and beverage shoppers between the ages of 18 and 64 in January and February. What’s more, 382 convenience store food and beverage shoppers in the same age range took part in an online idea-generation exercise to develop an “ideal c-store loyalty program.”
Here are some key takeaways from the research:
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