One of the biggest unknowns in the daily deals business is figuring out the lifetime value of an offer for a merchant.
Does it bring in new customers? And will they ever come back?
Certainly the giants in the industry, like Groupon and LivingSocial, will have to grapple with these problems, but for now, it appears that the smaller players in the space are being more vocal about how to close the loop.
New York-based BuyWithMe is announcing today that it is rolling out card-linked offers to some of its merchants. By doing so....