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As the customer loyalty space develops, many brands struggle with finding innovative ways to engage customers with a program. For every “new” idea, there are likely dozens of offerings that give consumers the same experience elsewhere. Burger Kings in Russia, however, may actually be the very first to implement their latest plan: introducing cryptocurrency into the world of customer loyalty.
The overseas fast food locations have issued a total of one billion WhopperCoins. Customers will earn one of these WhopperCoins....
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