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Transactional, points-based loyalty is alive and well. In fact, it’s thriving, as any frequent flyer knows. However, the variety of loyalty mechanisms on the market today is constantly increasing, and many brands are beginning to rethink points and search for alternatives that may be more suitable to their customers or address new challenges. One unique alternative to points-based loyalty currently on the market is Bumped. It’s a platform that rewards consumers for their purchases from companies with actual stock in those....
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