Loyalty 360 Hosted Webinar Presented by IC Group to Showcase Power of Promotions Best Practices Applied to Loyalty and Rewards Programs

Are you searching for that one great idea to create immediate engagement with your customers?

Join IC Group and Loyalty 360 – the Loyalty Marketer's Association to learn how you can use promotions as a core mechanism to build customer loyalty.

Promotions play a big part in the success of many brands’ marketing initiatives and have attracted millions of members to join, engage, and advocate the fun and excitement promotions generate. You’ll see how a successful promotion can drive strong recruitment into a brand’s CRM strategy to communicate relevant and personalized messages to an engaged audience – continually feeding the loyalty cycle. From short promotional market bursts to long-term evergreen loyalty and rewards programs, you’ll leave our webinar with that one great idea you’re looking for.

“We are pleased to participate in Loyalty 360’s webinar series with our presentation on building loyalty with the power of promotion,” said Duncan McCready, Executive Vice-President, IC Group. “Loyalty has become a critical marketing strategy and we are excited to share our experience and expertise in using digital promotions to further increase consumer acquisition, engagement, and ultimately, stronger relationships and advocacy.”

On June 7th at 1:00PM EST Loyalty 360 will host the webinar, “Building Loyalty with the Power of Promotion.” Presented by IC Group, webinar attendees will learn how they can use promotions as a core mechanism to build customer loyalty.

“The effective use of strategic promotional offerings from brands to consumers in a manner that is not always focused on discounting or brand devaluing is of essence for the successful deployment of loyalty term programs and processes.”  Said Mark Johnson, President and CEO, Loyalty 360.

Attendees will benefit from this webinar by:
1. Discovering ways to engage consumers by offering larger, dreamier rewards that go beyond what you thought you could afford
2. Experiencing how a world-leading brand’s promotional loyalty strategy works
3. Learning how to successfully implement promotional tactics into your own marketing and CRM strategies

Join us for this webinar for a chance to win a $500 Apple Gift Card or one of five $20 Starbucks gift cards! For more information about the webinar visit Loyalty360.org or Click Here to register now.


Leigh Thornberry, Vice-President, Loyalty & Consumer Engagement, IC Group
Having juggled three children in diapers all at the same time, Leigh Thornberry is IC Group’s Vice-President of Loyalty & Consumer Engagement and resident mommy marketing expert. Leigh is a published children’s book author and has worked at Golden Books as a writer and then on the new product development team producing preschool toys. Leigh has also managed the development of Parenting and Kids' websites. Now, with over 15 years experience in Marketing to Moms, she leads the IC Group strategy team to develop targeted loyalty programs, eCRM programs, and promotions.

Anthony Aguiar, Loyalty Strategist,  IC Group
Anthony Aguiar, Loyalty Strategist at IC Group, focuses on working with clients and agencies to concept and build reward and loyalty solutions that fit their brand’s overall strategy to achieve a measurable ROI on their programs. Anthony brings a great deal of breadth and depth of experience across multiple disciplines including consumer promotions, loyalty and rewards, digital development, promotional risk management, shopper marketing, program planning and execution, and customer relationship recruitment, management, and retention.

About IC Group

IC Group, an interactive promotions company, partners with leading brands and their agencies to positively impact consumer behavior along the path to purchase. Our core expertise lies in promotions, consumer relationship management, and building consumer loyalty through integrated channels like social, mobile, Internet, email, shopper marketing, and in-pack or on-pack promotions. Since 1989, IC Group has delivered over 5,000 promotional solutions to the world’s top brands in over 20 countries.

About Loyalty360

Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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