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As Millennial shoppers continue to be a hot topic among marketers, a new study from Crowdtap takes a look at one of the demographics’ newest roles: parenting. A quarter of all U.S. households are led by Millennial parents, and their affinity for technology is changing the way parents are being targeted in marketing. With an estimated $2 trillion of global purchasing power, understanding how to effectively communicate with Millennials can spark significant profit growth for brands.
According the study, simply titled “Millennial....
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