Connecting with customers, and engaging them on a regular basis helps build brand loyalty.
Just ask Under Armour CEO Kevin Plank.
During his company’s Feb. 5 fourth-quarter financial results conference call, Plank began by saying it was a “record year” for Under Armour in almost every aspect of the business.
“It was a record year in almost every aspect of our business, enabling us to continue our streak of 19 consecutive quarters of revenue growth over 20% and five consecutive quarters of 30%-plus growth,&rdquo....