Brooks Running, a global marketer selling performance apparel in more than 50 countries, wants to refresh its brand with its new, “Live the way you run. Run happy.” advertising campaign. The new slogan accompanies a campaign in which the company underlines the transformational qualities of running.
Touch points with which customers can engage include broadcast, social, influencer, print, and digital components. Each touch point will portray a different run, further emphasizing the unique experience of each individual....