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In the current marketing environment, there’s quite a disconnect between what brands believe consumers want in terms of customer experience and what consumers actually feel they want. While core consumer needs haven’t changed radically, how consumers want brands to deliver those needs has. Brands need to take steps to close this disconnect and provide the experiences consumers want.
Thankfully, Alliance Data has stepped into the fray. The tech company has recently published a study entitled “The Great Divide....
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