Gap CEO Art Peck has been working tirelessly to energize his brand, seeking to transform customer engagement into brand loyalty.
It was a tough first quarter for Gap, as its sales fell 3%, to $3.66 billion while same-store sales dropped 4%.
But during his May 21 first-quarter earnings conference call, Peck was optimistic about the future.
“On top of managing in season, we’re obviously working extremely hard to make every improvement that we can to the outlying seasons, including holiday and most importantly, spring,” he....