PORTLAND, Maine—CashStar, the digital gifting and incentives company, today announced that it has formed a partnership with Bridge2 Solutions, a leading innovator in the world of incentive, consumer and performance rewards. Under the partnership, Bridge2 Solutions will leverage CashStar’s eCorporate Application Programming Interface™ (API) to facilitate the distribution of branded eGift cards to millions of consumers.
Through its MarketShare Rewards® solution, Bridge2 Solutions will offer CashStar eGift cards to its client base that encompasses over 20 million consumers participating in more than 500 programs. Offered as part of CashStar’s enterprise-class suite of B2B digital gifting solutions, the eCorporate API provides third parties with an easy way to distribute large quantities of eGift cards on-demand as part of incentive and rewards programs. Third parties continue to host the purchase or reward experience for consumers on their own website, with the API serving as an interface between the CashStar platform, the incentives company and the retail brand.
“Integrating the CashStar API into our MarketShare Rewards programs gives us the ability to instantly deliver branded eGift cards with the industry’s highest levels of personalization,” said James Purdy, Executive Vice President, Business Development, Bridge2 Solutions. “The speed and efficiency this offers our customers is unprecedented and builds on our initiatives to offer instantly fulfilled rewards to our program audiences.”
“The immediate delivery and personalization capabilities of our platform have been significant differentiators for CashStar, making us an attractive partner to companies like Bridge2 Solutions,” commented David Stone, co-founder and CEO of CashStar. “This partnership enables us to deepen our relationships with major brands as we continue to roll out innovative incentives, rewards and promotional offerings.”
About Bridge2 Solutions
Bridge2 Solutions is the leading innovator in the world of incentive, consumer and performance rewards. Bridging Performance Improvement agencies with best-in-class retail and service organizations, Bridge2 Solutions has created a new business model for reward fulfillment that redefines the industry.
About CashStar, Inc.
CashStar is the preferred digital gifting and incentives partner for retailers nationwide. Its powerful platform delivers retailers high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences available. CashStar is the only company to successfully combine an on-demand digital gifting and incentives platform with innovative multichannel marketing strategies. More than 100 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Gap, Williams-Sonoma, Pottery Barn, west elm, Chili’s Bar and Grill, Maggiano’s Little Italy, Romano’s Macaroni Grill, Old Navy, Hot Topic, The Container Store, CVS/pharmacy, The Home Depot, Landry’s Restaurants, Pizza Hut, Regal Cinema, Staples, Starbucks, Coach, and Travelocity. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail [email protected].