Seth Godin made an interesting point in one of his latest blogs when he said:-Your industry has been completely and permanently altered by the connections offered by the internet. [..] Not a little different, not just email enabled or website marketed, but overhauled.
Whilst additional channels to consumers such as email, IM and social networks can be utilised in traditional ways - essentially lowering the cost per contact - it’s how these can be really leveraged to completely overhaul the process – to break the mold - which is....