In Loyalty360’s Brand Marketer Research: 2024 State of Customer Loyalty report, almost three out of four marketers (72%) believe there is a “sea of sameness” regarding customer loyalty programs, a slight increase over 2022’s 71%. This underscores the consistent, competitive pressure brands face to continually innovate.
The report also revealed that 57% of brand marketers showed interest in brand-to-brand partnerships. Because of the “sea of sameness” permeating the customer loyalty landscape, many....