Brands can use NFC technology during the customer journey to improve in-store experiences, generate more sales, and enhance customer loyalty and trust, according to a comprehensive retail research report and web survey released by the NFC Forum and Strategy Analytics. The report focused on mobile customer engagement and purchases, revealing the needs and preferences of today’s mobile-centric consumer. The in-depth report includes both observational research of retail scenarios comprising 36 participants and a web survey that included....

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