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Brands need to strongly consider digital ad placement if they want to retain their loyal customers and attract new ones.
A new study titled, “How Brands Annoy Fans,” conducted by the Chief Marketing Officer (CMO) Council using the Pollfish platform, nearly half of all consumers indicated they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them.
The study, which gathered opinions from 2,000 adult consumers in North American and the U.K....
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