TCBY, a yogurt chain with more than 450 stores nationwide, will celebrate Dads this Father’s Day by giving them a free cup or cone of yogurt. The promotion, which the company has run the past four years (a similar promotion ran on Mother’s Day) allows TCBY to leverage holiday enthusiasm as a “hybrid way to introduce the product to new customers” and as a way to celebrate the company’s most valued customer segment: families, says Greg Allison, senior director of marketing at TCBY.
Mother’s and Father....