Europcar is extending its loyalty program to include new advantages and is launching a new "Elite VIP" category to reward its most loyal customers. Brandimage designed and developed the brand's new territorial codes. To achieve the objective of a more status-oriented expression, the agency created a new graphic range that highlights the program's different categories.

"We paid a great deal of attention to the rendering of the Elite VIP card, rooting it in exclusivity in particular through its sophisticated visual identity, which we developed as an icon for Europcar," explained Loïc Prat, Brandimage Paris Art Director.

Brandimage's creative scope included overhauling the program's design codes completely, redefining the loyalty cards and the associated communication media.

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