Officials at Mattel have endured challenges in the past and are doing their best to transform the iconic brand and spark customer engagement. CEO Chris Sinclair had been disappointed in the company’s execution in 2015 and made that one of his main goals for this year.
As a result, solid execution has set Mattel on a path toward increased customer engagement.
“We’re encouraged and we remain cautiously optimistic about the way the year is setting up,” Sinclair said during the company’s first-quarter....