The study, which also polled 685 brands, also found that a third of those customers completely stopped buying their once-favored brand names.
There are 30,000 new products introduced at grocery stores each year, says Todd Morris, a senior vice president at Catalina Marketing, which conducted the study with the industry group known as the Chief Marketing Officer Council. That gives consumers a lot of choices.
If companies want to retain their brand buyers, they need to identify and target consumers at risk of defecting, Morris said....