While traditional or terrestrial radio continues to struggle in the U.S., one the world’s most storied broadcasters, the BBC, continues to move with the times. Available since 2012 in the U.K., and downloaded more than 10 million times there, the BBC iPlayer radio app is now available worldwide and is expanding the reach of all stations under the BBC umbrella.
“A lot of the stuff we do is mobile first,” David Walsh, head of marketing for BBC Radio 1 and 1Xtra, two of the broadcaster’s top stations, told....