Car buyers have increasingly jettisoned brand loyalty toward one automaker in favor of a more specific approach to buying individual products, according to CNW Marketing Research. In the 1980s, nearly four out of five Americans stuck with the same brand they’d previously owned when picking out a new car.
Compare that to the roughly 20% of car shoppers who have purchased the same brand this year; a trend that’s been ongoing for two decades. This is largely because cars have improved.
In any given segment, most products have the....