Brand Loyalty Comes One Customer at a Time at Kroger
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Kroger had a very impressive 2015 as registered its 49th consecutive quarter of positive identical supermarket sales growth without fuel and 11th straight year of market share growth. Add in a successful acquisition, effective use of technology, and a superb customer experience, brand loyalty reigns supreme at Kroger. “By keeping our focus on serving one customer at a time, we continue to deliver for our customers and for our shareholders with remarkable consistency,” Kroger CEO Rodney McMullen said during the company’s....

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