Freshpet CEO Richard Thompson is confident in the company’s brand loyalty because of customer connections.
“The fact is when people walk into the pet food aisle, Freshpet is hard to miss,” Thompson said during the company’s fourth-quarter earnings conference call, according to Seeking Alpha. “Our competitors’ products are placed on the standard store shelf, while Freshpet is displayed in colorful, branded, brightly lit fridges that attract consumers.”
At Freshpet, Thompson explained that it&rsquo....