Brand innovation is the main influencer in the COLLOQUY Loyalty Awards, according to Colloquy Research Director Jeff Berry.
Berry said the awards recognize best-in-class customer-centric approaches used by brands in an innovative fashion.
“We try and identify people who are innovators in the space,” Berry told Loyalty 360. “Putting customers at the center of their organizations by truly creating best-in-class.”
Berry believes the definition of innovation has changed regarding the actual deployment of data....