Online and high-street consumers are becoming more conscious about the ethical credentials of businesses, reports warc.com.
A survey of 1,000 adults shows that 91 per cent of shoppers consider the approach of the business to the local community, the environment and its terms of operation when purchasing goods or services.
74 per cent of those surveyed expressed an interest in hearing more about the ethics of a firm before deciding on a purchase, which could give online marketing firms the chance to promote their healthy business....