Consumer loyalty consultant Dr. Robert Passikoff, president of US-based Brand Keys, says brands may be in for another turbulent year in 2010 and offers his insights into the evolution of brand marketing. Niels Bohr once noted that “prediction is very difficult, especially about the future” - but then he didn’t have access to predictive loyalty metrics. Happily, Brand Keys does. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of....